MediBookr.com helps imaging centers attract qualified patients and helps patients find the kind of imaging centers that suit their needs.
Location: Dallas, TX
Product / Service Offering: Online marketplace for medical imaging (MRI, CT scans, etc.)
Co-founder Interviewed: Sunny Nadolsky
Other Key Management Team Members: Rick Jackson, Peter Sispoidis
This article is part of our Women Entrepreneurs Spotlight Series featuring female entrepreneurs and their companies. We hope these founders’ interviews will inspire and motivate you as you undertake your own entrepreneurial journey.
Tell us a little about yourself with a focus on what motivates you?
My vision is to help improve healthcare’s efficiency and quality by introducing transparency and technology.
When did you establish your company and where did the idea originate?
2012, when I was trying to find an imaging center for a MRI.
What need or needs does your company seek to fill for its customers?
We help imaging centers to attract qualified patients, and help patients find the kind of imaging centers that suit their needs.
What is the one thing that sets your company apart from its competitors?
Our platform is totally transparent from search result, quotes, booking and reviews to patients. The prices are dynamically changeable by the providers at any time according to their utilization status.
What was the biggest challenge you faced while getting your company up and running, and how did you overcome it?
Putting together the right team and funding. I found the right team members and the right investor through persistence.
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Are there resources you have utilized that other founders might find compelling or useful.
To have been part of the Health Wildcatters Accelerator Program has been very valuable. Targeting during network events in the industry – specifically for me, it was Health Wildcatters’ The Pulse Breakfast Series event, where I learned a lot and connected with the right people. I would recommend Health Wildcatters and The Pulse to any healthcare tech venture.
What steps have you taken to secure funding for your company and what, if anything, would you do differently if you had to start over?
To sell my product (even before it was fully launched) with revenue to prove to myself and to the investors from early on.
Have there been any questions you have had as an entrepreneur of a fledgling startup that you had a particularly hard time finding the answers to?
Yes. For instance, efficient ways to get to the decision-makers to pay for our solutions.
What challenges, if any, are you grappling with?
Finding value-added funding.
What is the most helpful tip or “hack” you’ve ever learned, stumbled across, or been given?
“Focus” – focus only on what is helpful to buildup your startup, and say no to anything/anyone else that is not essential to what you need to build up your startup.
Is there anything else you would like to share about your company?
Yes, MediBookr.com stands a real good chance to help improve the efficiency and quality of our healthcare – but it takes a “village”, so please spread the word and help in any way you can. Together, we can make our healthcare work efficiently.
Advice to women entrepreneurs…
- Not to be offended by doubts because you are a women – rather take it as part of business life.
- Decide with logic but communicate with your heart.
- Focus on your priorities by saying “no” to what is not essential to growing your business, especially at the vulnerable/early stage.
- Be punctual with what you pledged.
- Take care of your body, mind, and spirit with sufficient sleep, physical exercise, etc..
Are you familiar with other Women led startups? Are you a Woman Entrepreneur? If so, we would like to hear from you, leave us a comment below.
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