Another level of Intellectual Property (IP) safeguard focusses on the name, look and function of your company. These Intellectual Property Rights (IPR) are covered by Trademark protection.
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A Patent is a set of exclusive rights granted by the US Patent and Trademark Office (USPTO) or another internationally recognized organization to an inventor or assignee for an invention, product or process that provides a solution to a specific technological problem.
Assessing the competitive environment allows you to determine if your idea is truly unique.
At its core, entrepreneurship is about the monetization of an idea. That idea emanates from the process of identifying a problem that someone or some business faces and finding a solution. That idea is the very heart and soul of your start-up.