Entrepreneurs tend to be action oriented with an urgency to “get it done” and see progress. However, we often fail to take the initial steps necessary to assess the idea and the market.

Entrepreneurs tend to be action oriented with an urgency to “get it done” and see progress. However, we often fail to take the initial steps necessary to assess the idea and the market.
Customer Discovery is not a static operation. It is a continuous flow. The more you know about who will use your product, the greater the likelihood of success.