Key to Startup Success: Customer Discovery [Infographic]

Customer Discovery

Customer Discovery is not a static, one time operation. It is a continuous flow. The more you know about who will use your product, the greater the likelihood of success.

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Customer Discovery

Piecing the Puzzle Together

In conclusion, understanding the customer is an essential component of a much larger equation. Too often, fresh ideas from innovative minds never make it to market, or fail within the first 5 years. Entrepreneurs tend to forget to step back, analyze the bigger picture, and piece together all the components to achieve success.

We’ve broken down the 5 steps to turn your idea into a business.

  1. Customer discovery is crucial to step one – Ideation.
  2. Next, Competitive Environment puts the product or service into a comprehensive market perspective in step two.
  3. During step three, Organization, you will begin processing all the legal paperwork.
  4. Branding & Marketing occur in step four when you begin giving a “face” to your idea and business.
  5. Finally, in step five, entrepreneurs begin their Pitch for funding.

Infographic edited by Rebecca Cox


Camryn Greer

Camryn Greer graduated from East Tennessee State University in 2016 with a BA in Studio Art, concentrating in Graphic Design, and a minor in legal studies. Camryn currently creates infographics in conjunction with FundingSage's articles.