Since the business side of my world is focused on entrepreneurialism and business growth, so is my new year reading list.

Customer Discovery is not a static operation. It is a continuous flow. The more you know about who will use your product, the greater the likelihood of success.

Most Businesses fail… sooner or later.
They fail in all sorts of ways: collapsing from the inside, succumbing to outside pressures, etc. In fact, there are far more ways to fail than succeed.

There are many ways for a startup to fail. Some factors, like regulatory changes or input cost increases, are beyond the founder’s control. However, there are three significant actions that entrepreneurs are often guilty of that can kill your company as fast as anything.

There are many motives to start a business. In a market system at its simplest form, the purpose of a business is to make money. However, you must never forget your “raison d’être,” your company’s real reason for being.

Every business fluctuates through good and bad periods, but when should you signal an SOS? Understanding the characteristics of a failing company could save your business from sinking.

As a founder, you should ask yourself, “What is the final, desired outcome of my company?”

Shark Tank revealed how looking at Gross profit margin  ( how efficiently is the product being produced) against Net profit margin  (how efficiently is the company operating as a whole) can affect your chances of investment.

There are a tremendous amount of “time-saving” options available to the entrepreneur. Sometimes, they are; Sometimes they are not; and sometimes, the old ways of doing things can be more efficient.

Average and Marginal costs are both important concepts. However, pricing your product according to these costs mechanisms can lead to dramatically different results. Understanding what this means for your business is critical to your success.