The Artistic Side of Due Diligence

Artistic Due Diligence

The greatest hurdle to getting startup funding is providing the Investor with the information that illuminates your company and shows the details of why you are “investable.” That is the process of creating a world class Due Diligence package.

David Leheman‘s prose gives a wonderful artistic picture of what happens when you fail to do your Due Diligence.

They didn’t do their due diligence.
They didn’t do it,
And now they rue it,
And how they will rue not doing it
With vigilance when they had the chance.
They talked the talk but didn’t dance the dance.

They committed the folly
Of failing to follow the lolly.
They didn’t learn about the booze,
They didn’t learn about the flooze,
The smack, the jack, and the lolly.
And, in short, they missed the trolley.

They overlooked some obvious flaws.
Why? Was it arrogance
Or the need to spare the expense
Or just a lack of common sense?
Who can say? Whatever the cause,
They failed to observe the clause.

They didn’t do their due diligence,
They didn’t do it,
And now they rue it,
And how they will rue not doing it,
How they will rue the day
They didn’t do their due diligence.


Dave Clark

Dave Clark taught Strategy at West Point and is a co-founder of FundingSage, which provides valuable information, tools and resources to entrepreneurs seeking to start, grow and fund a business.