As first time entrepreneurs, what part of the process are people often completely blind to?

Typically, first time entrepreneurs are highly focused and work hard to develop their product / service offering with little or no input from users, (the market). As a result of this focus, many develop elegant solutions to problems the market has little need for or interest in addressing. Effectively, the result is they are unable to monetize their idea. The following blog article provides additional insight:

Key to Startup Success: Customer Discovery

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