B2C

Business to Consumer transactions occur when a business engages in commercial interactions directly with consumers; under this scenario, the consumer is the end-use customer of the product or services provided.6


Related Terms

B2B | Business Model CanvasCustomer Lifetime Value

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Tony Lettich

Tony Lettich has previous corporate venture capital experience and currently serves as Managing Director of The Angel Roundtable. He is a co-founder of FundingSage, which provides valuable information, tools and resources to entrepreneurs seeking to start, grow and fund a business.