Topic: How to

Conceptual Thinking is the Essence of Strategy: How You Think Matters

Strategic thought requires thinking “conceptually” as opposed to “sequentially.”  Sequential thinking weighs the pros and cons of each step against its immediate surroundings. Conceptual thinking requires that each step be measured against the larger goal. Perhaps this is best understood with an analogy.  Imagine going on a trip from point “A” to point “B.”